Jumia, the leading e-commerce platform in Africa, has appointed Lere Awokoya as its new Chief Marketing Officer in Nigeria. In his new role, Lere will be responsible for driving growth and customer engagement across the company’s operations.

Prior to his appointment, Lere served as the Head of Brand for Jumia Nigeria, where he oversaw the company’s brand strategy and execution.

With his extensive experience in marketing and branding, Lere is well-positioned to lead Jumia’s marketing efforts and help the company achieve its strategic goals. He has also previously worked with Betway and Moet Hennessy.

“I am honoured to be promoted and grateful for the recognition of my contributions to the company,” said Lere. “I am excited to take on new challenges and continue working towards Jumia’s mission of improving people’s lives by providing for their everyday needs. I am motivated to work even harder and exceed expectations