A United States (U.S.) technology start-up valued at $1.2billion, Deel, at the weekend, opened shop in Nigeria as its headquarters in the sub-region as it moves to expand its services to other parts of the continent.
Its Chief Executive Officer (CEO), Alex Bouaziz, said the country is strategic to the firm’s expansion drive because of its rich and highly talented human capital.
“Nigeria is a key market for Deel. There are tons of talented people and notable companies building world-changing products there. We are also starting to see great investors sweeping in and allocating funding to focus specifically on Nigeria and surrounding territories. The boom is coming,” he said during a conference call in Lagos.
He said the all-in-one platform to hire and pay anyone anywhere, present in 150 countries continued to grow the global remote workforce now accelerated by the pandemic, companies have realised they need the right tools to continue to scale which is Deel which bridges localised compliance and payments automatically.
Deel was established to help businesses to hire anyone, anywhere, in a compliant manner. Hiring and onboarding international employees or contractors takes under five minutes, with no local entity required. As the world continues to move remote, Deel hopes to be an integral part of each international businesses success story by offering the tools needed to grow and scale. That is why Deel has set its sights on expanding into Nigeria.
The competitive and global startup boom in Nigeria is vast, and Deel can help these companies realise their fullest potential. From paying remote team members anywhere to hiring across countries compliantly, Deel takes care of it all. With Deel, Nigerian businesses can expand the reach of their talent pool and businesses across the globe.
Head of Expansion for Deel West Africa, Ayotunde Adeyemi, said COVID-19 has redefined the workplace. “The pandemic has drastically changed the way we work and opened up opportunities for businesses to hire talent wherever they are based. Deel’s timing for expanding into Nigeria/West Africa is perfect. Deel is well-equipped and prepared to support Nigerian businesses and the respective talents that reside here. We will help businesses cost-effectively scale in new markets while helping workers gain access to more opportunities to showcase their expertise and skills across the globe.
It is a win-win for everyone, everywhere,” he said.
With Nigeria prominently on Deel’s radar, the company intends to outfit businesses with one platform to make global payroll limitless. Deel enables companies to cut operational costs.
He said more than 3,500+ companies around the world have trusted Deel to run their payroll and compliance while thousands of employees and contractors get paid through their system. Deel looks forward to continuing to grow and support Nigerian businesses including startups to large enterprises.
Using a tech enabled self-serve process, businesses can hire independent contractors and full time employees in over 150 countries, compliantly and in minutes. With more than 250 legal, accounting, mobility and tax experts as partners, Deel enables any business to compliantly create, sign and send localized contracts from a library of templates. Deel automates the process of collecting country specific documents like tax documents from contractors and employees, to ensure they are correctly set up. The platform also allows companies to pay international contractors and employees in more than 120 currencies with just a few clicks.