By G9ija

A research by Facebook has given some tips for Nigerian businesses to plan and adapt during Ramadan. 

During Ramadan, people want to come together, whether virtually or socially distanced, to share the joy with loved ones. 

Also, he research has shown that COVID-19 has also led to inevitable differences in recent years, as well as the emergence of new discovery and shopping behaviours. 

To better understand the behaviours of people who observe Ramadan and who shop for this season, Facebook IQ, Facebook’s insights and research division, in partnership with YouGov, a global public opinion and data company, has unveiled findings of a study conducted during Ramadan 2020, with over 17,000 respondents across eleven countries including Nigeria.