By Olatunde M.D.
After a scandal that triggered his divorce, Woods was dropped by sponsors who paid him tens of millions of dollars. These included consultancy Accenture, AT&T, Buick and Gillette. But Nike stayed the course. Its founder and former CEO, Phil Knight, would not leave Woods no matter how bad things got. The decision was never fully explained.
Everyone Needs Friends Like Nike Who Don’t Desert Us For Whatsoever Reason