The management of Cadbury Nigeria Plc has revealed the reason it selected leading Nigerian rap act, Phyno and singing sensation Teni as the face of its new campaign of one of its products, TomTom.
Speaking at the unveiling of the artistes in Lagos, the incoming Managing Director of the company, Mrs Yimika Adeboye, noted that the reputation of the artistes, which has made a lot of young Nigerians look up to them, stood them out for the selection.
“They have worked through their careers very well and they are clean artistes and there is nothing negative about them. They have integrity and commitment and they preach morals to the younger generations. They have the right message that resonates with the brand itself. So, we are delighted to unveil them as the ambassadors of our brand and we are optimistic that they will represent the brand well.
“We want to connect the brand more to the younger generation and make sure they enjoy the brand. Tom Tom, for a long time, is known for supporting sports, especially football, but now, we are supporting music, as well. TomTom is a winning product that has stood the test of time, among other candy brands available in the Nigerian market. The company is very positive that the chosen brand ambassadors will help drive brand awareness and association with core consumers,” she added.
The Managing Director, Cadbury Nigeria Plc Mr Amir Shamsi, expressed his delight at the influence of the ambassadors on the objectives of the company for the TomTom brand.
“The future is now. Despite being a candy of heritage, TomTom remains youthful and cool. The Nigerian entertainment industry has remained a major sector for the Nigerian youths to thrive and TomTom is very delighted to go all the way to showcase passion points of millions and hopefully contribute to the success of many more,” he said.
In his remark, the Marketing Manager, Cadbury Nigeria Plc, Mr Aruleba Olumide believes that the choice of Phyno and Teni is strategic to the new marketing objectives of the brand.
“The choice of Phyno and Teni as brand ambassadors for the TomTom aligns with our mission to project the brand as youthful and cool. Phyno has taken rap in indigenous language to the next level since he broke into the Nigerian music industry. Today, he is easily one of the best rap acts in the country. For Teni, breaking into the Nigerian music scene was as easy like a hot knife through the butter.
Ever since her emergence, she has continued to wax strong. Both artists definitely enjoy the power of cool, which only TomTom can bring. We are simply delighted at these partnerships,” Olumide enthused.
In their response, the ambassadors, Phyno and Teniola expressed delighted at their engagement by TomTom and the opportunity to form a deeper bond with ever growing fans of young people that are always open to cool new experiences. They both look forward to very exciting times in their ambassadorial roles.